Privacy Policy

Your privacy is important for us and we take your privacy extremely seriously. This document (“Privacy Policy”) describes what, why, and how D.Lab Dezign Laboratories (“D.Lab”, “we”, “us” or “our”) collects and uses your personal data, how we protect it, and how you can contact us.

Please read this Privacy Policy carefully. By accessing our website, using any services provided by D.Lab, signing up for our products or services, submitting information to us, or otherwise indicating your consent, you are deemed to have agreed to the terms of this Privacy Policy.

We reserve the right to amend or modify this Privacy Policy at any time without prior notice. Any updates will be posted on this page.

1. Personal Data

In this Privacy Policy, “Personal Data” refers to any data, whether true or not, that can identify an individual from that data, or from that data combined with other accessible information.

2. Collection of Personal Data

We may collect your Personal Data in several ways, directly from you or through other sources.

2.1. Information collected directly from you:

  • When you interact with D.Lab (e.g., through account creation, purchases, support services, etc.)

  • Examples include:

    • Creating accounts on our platforms

    • Purchasing or registering products

    • Submitting support or service requests

    • Joining Membership programs

    • Attending our public events, surveys, or contests

    • Submitting reviews or preferences on our website

    • Participating in research or job applications

  • Always ensure your submitted information is accurate. Incomplete or false data may prevent us from providing services.

  • If you provide data about someone else (e.g., family or employees), you confirm that you have their consent.

2.2. Information from other sources:

  • Credit and payment checks during purchases

  • Data received from retail partners

  • Publicly available business or research information

2.3. Information via social networks:

  • Interactions through our social network features or logins may provide us access to certain profile data (e.g., name, ID, gender, locale)

  • Engagements such as likes, shares, or comments may also be tracked and associated with your profile

  • Refer to the respective social media platform’s privacy settings for details on data sharing

2.4. Information We May Collect When You Use Sony Websites, Products, and Services

Some of our websites, internet-enabled products, and online services provide information about your use, including:

  • Details of the content you view and interact with, such as browser type, pages viewed, and items clicked or added to your shopping basket.

  • Service, product, or server logs containing your IP address, browser info, request info, time, location, device settings, errors, and hardware activity.

  • Device information such as device ID(s) and location data when you consent to share your location.

  • Interests and preferences specified during product or service setup.

  • Communications with customer service or personnel, which may be monitored and logged.

  • Digital identifiers like device numbers, browser cookies, or IP addresses to distinguish your device from others.

  • Association of collected information with your account(s) when logged in.

3. Purpose of Collection, Use, and Disclosure of Your Personal Data

3.1. We collect, use, and disclose your Personal Data for the following purposes:

3.1.1. Service Provision

  • To provide products or services you requested, verify payments, deliver goods, or enable special offers.

  • To process your information requests and inquiries about products and services.

  • To handle complaints, requests, and responses.

  • For customer care, warranty, returns, and after-sales support.

  • To verify your identity when contacting us.

  • To offer checkout assistance, such as contacting you if a purchase is incomplete (optional service).

3.1.2. Product and Service Development

  • For staff training and quality assurance, including monitoring customer interactions.

  • To measure performance, troubleshoot, improve products and services, and collect customer feedback.

  • For research, development, statistical analysis, marketing research, and improving offerings.

3.1.3. Marketing

  • To send newsletters, promotions, and updates via mail, email, phone, SMS, or social networks with your consent.

  • To run prize draws, contests, and promotional events.

  • To personalize content, recommendations, ads, and marketing communications using cookies and IDs.

  • To create anonymized statistics for sharing or public release.

  • To use your publicly posted reviews or comments for marketing and advertising (without analyzing post content).

3.1.4. Security, Fraud Prevention, and Investigation

  • To monitor and protect our services, detect vulnerabilities, and cooperate with law enforcement.

  • To prevent fraud, verify promotions, investigate policy violations, and manage commercial risks.

  • To comply with laws, court orders, and legal requests, and to enforce Sony’s legal rights.

3.1.5. Other Purposes

  • For related and reasonable purposes not listed above.

  • For any other notified purposes.

  • For business asset transactions such as mergers or acquisitions.

  • Using AI or automated decision-making where permitted by law.

  • To combine or link your data for convenience, better support, and personalized services.

4. Processing of Children’s Data

4.1. We consider a child to be anyone under the age of 13. We do not knowingly collect or solicit Personal Data from children without verifiable consent from a parent or legal guardian.

4.2. If we become aware that Personal Data submitted to D.Lab relates to a child without proper consent, we will take reasonable measures to:
• Delete the Personal Data as soon as practicable.
• Ensure that the data, if not immediately erasable, is not used or disclosed further.
• Enable parents or guardians to contact us regarding their child’s data using the contact details below.

5. Retention of Your Personal Data

5.1. D.Lab retains Personal Data only for as long as reasonably necessary for legal, operational, or business purposes.

6. Disclosure and Transfer of Personal Data

6.1. Where permitted by law, D.Lab may share your Personal Data with the following parties for the purposes stated above:
• D.Lab’s affiliates and subsidiaries to deliver services or content.
• Third-party service providers, agents, or contractors supporting D.Lab operations.
• Retail partners and commercial entities involved in offering rewards or customer benefits.
• Investors, buyers, or transferees in relation to business asset transfers, including mergers or acquisitions.
• Legal, financial, or compliance advisors like auditors and lawyers.
• Government authorities or regulators where legally required.
• Any party explicitly authorized by you for disclosure.

6.2. Data is transferred only where required for service delivery, partner operations, or regulatory compliance. All transfers are subject to applicable local privacy laws and contractual safeguards.

7. Security Measures

7.1. D.Lab employs reasonable technical, administrative, and physical measures to protect your Personal Data from unauthorized access, use, or disclosure. These include:
• Controlled access systems with identity verification.
• Security protocols aligned with industry standards.
• Mandatory employee training on data protection practices.
• Regular audits and reviews of our privacy and security policies.

8. Cookies, Web Beacons, and Embedded Scripts

8.1. We use cookies to enhance user experience, analyze traffic, and personalize content or ads. Cookies do not directly identify you but help recognize browser behavior. You may disable cookies via your browser settings, though this may affect service functionality.

8.2. Web beacons (also known as clear GIFs or tracking pixels) help us monitor engagement, ad impressions, and user interaction on our site.

8.3. Embedded scripts are temporary code snippets used to gather interaction data (e.g., clicks, scrolls). These scripts run only while you are on our site and are removed afterward.

9. Data Subject Rights

9.1. Under applicable data protection laws (such as Singapore’s PDPA), you have the right to:
• Be informed about how and why your data is processed.
• Request access to your data held by us.
• Object to or withdraw consent for data use.
• Request corrections to inaccuracies in your data.

10. Contact

10.1. If you wish to contact us regarding your Personal Data, submit a correction, withdraw consent, or raise a concern, please use the details below:

Refer to Contact us page – Click here

or Email us at customer@dezign-lab.com​

10.2. If you withdraw your consent to our use of your Personal Data, we may be unable to provide certain services. You also have the right to raise unresolved issues with the Personal Data Protection Commission of Singapore.

 

Updated: 01 June 2025 – D.Lab – Dezign Laboratories

 
Return to shop