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The global smart toys market is expected to be fuelled by rising demand for internet-connected toys (internet of toys) and a growing number of tech-savvy consumers. The toy industry has embraced high-tech innovations that aid in the advancement of children through educational learning methods facilitated by smart toys. The Internet of Toys envisions a world in which toys are not only linked to children but also to each other through wireless communication. Already existing toy companies as well as start-ups are willing to innovate in this field, as it has the potential to become their largest market as the number of customers grows. This may also aid students’ advancement of STEM skills (science, technology, engineering, and mathematics). As a result, the smart toys industry is fueled by the internet of toys, which is likely to shape the contours of the said market.